hi, I'm Madhu.
UX Designer · AI Builder · Co-Founder
MS Information Management at UW Seattle · Specializing in Product, UX & AI
Things I've built, researched, and shipped.
I work across the full stack of a product. Research, design, strategy, and building with AI. Whatever the project needs.
UX Research
User interviews, Qualitative research, Usability testing, User personas, Stakeholder analysis, Co-design workshops, Content auditing, Dovetail
UI & Product Design
Figma, Wireframing, Interaction design, Prototyping, Component libraries, UX writing, Web design
Product & Strategy
Product strategy, Requirements gathering, Go-to-market planning, Risk management, Product ownership, Project management, Jira, Scrum
AI & Building
Claude API, Claude Code, Lovable, Vercel, Prompt engineering, RAG, LangFlow, Generative AI implementation, LLM evaluation, AI governance
Data & Research
Qualitative research, Quantitative data, Data analysis, Tableau, Power BI
Visual & Branding
Adobe Creative Suite, Graphic design, Branding, Canva
I love startups, early-stage products, and projects where there's still everything to figure out. Got something in the works? Let's talk.
Madhu demonstrated exceptional creativity and ownership in her work, quickly adapting to a fast-paced environment while contributing thoughtful, high-impact design solutions across key projects. Her ability to structure complex UI systems end-to-end, paired with a user-centered mindset and eagerness to learn, consistently pushed our design quality forward and made her a standout member of the team.

Olivia Lee
Sr. Director, Product Design, Lukka Inc.
Madhu goes the extra mile to stand out, confidently taking on projects beyond her comfort zone and driving them from planning through delivery with reliability and care. Her thoughtful approach, punctuality, and willingness to learn made collaboration easy and showed that she is both self-directed and deeply committed to producing high-quality work.

Lucas Shorvon
Product Designer (UX/UI), PLAYER
Madhu brought strong design skills and a diligent work ethic to our team, often becoming the go-to person when we needed clarity and structure on fast-moving projects. Her efficient, dynamic problem-solving style and drive to learn helped shape the design direction and created a lasting, positive impact on the quality of our work.

Nisha Panicker
Designer, JerseySTEM